Poliklinika.ge

The goal

Poliklinika.ge needed a site that explains joint health and orthopaedic treatment approaches in plain language and lets a patient request a consultation. We planned it in three languages from the start, and it had to say clearly that medical services are provided by the clinic, not the site.

What we built

• A custom WordPress theme in three languages — Georgian, English, Russian — with a language switcher on every page
• A consultation request form with name, age, phone and a free-text description of the complaint, plus a separate health-data consent checkbox
• A second form on the treatment page, so a request arrives tied to that procedure, and a doctor profile with its own form
• Click-to-call links in the header, footer and beside the form, and anchors jumping to the form from every call to action
• A knowledge section with six patient-education articles and patient-experience videos on the site
• SEO-ready structure: unique metadata, canonical, a single H1, full hreflang and JSON-LD markup

The outcome

Patients read about an approach in their own language, call in one tap, or send a request that names the procedure and records their consent, while the questions and the breadcrumb trail stay readable for search engines.